RTC magazine spotlights trends and breakthroughs in the design, development and technology of industrial-grade embedded and IoT systems. The publication offers broad based technical, product and market-coverage of the embedded computing arena to technical decision makers. With strong market analysis and technical content, RTC is the magazine engineers and managers rely on for timely coverage of this expanding industry. We offer FREE subscriptions for qualified subscribers.


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Download 2019 RTC Media Kit

What Makes RTC Unique?


According to the U.S. Census about 300,000 engineers and technical professionals work within the embedded computer market.  We’ve seen the hype and heard the disappointment with results base on “bazillions”. RTC continues to focus on delivering an audience of qualified technical professionals in-depth knowledge unavailable anywhere else – creating a focused audience of influence.

AUDIENCE REACH – Connecting with the right buyers is one of the most difficult roles in marketing. RTC’s audience has the reach to maximize your effort. We ONLY target engineers and developers procuring technology real-world applications.

AUDIENCE FREQUENCY – Digital marketing managers often forget message frequency. The average project buying cycle is 12 to 24 months – making it imperative to connect with decision-makers all along their acquisition journey. Put your company, its products and services in front of potential customers at every stage of their buying process.

AUDIENCE ENGAGEMENT – The embedded industry has unique marketing challenges. Highly technical readers give advantage to traditional forms of marketing. Our opt-in eNewsletter contacts are vetted every month for deliverability and have an average tenure of subscribers for 2.5 years. Print magazines are mailed to highly qualified and vetted contacts. RTC doesn’t purchase lists or augment our audience with outside sources because we know that MEANINGFUL engagement is more important than inflated numbers.



Our expertise is building and influencing highly technical audiences. If you are looking for a way of getting your content noticed and your innovations exposure – let us help you connect with real world solution-chasers.

RTC is proud to say that 2017 was a year of change, and it is more committed than ever to serving advertisers as a field-tested leader in the industry. The RTC team works tirelessly to provide its readers with highly targeted content that continues to evolve with the changing demands of technology.



While RTC is first and foremost a technology resource, we cover technology as it applies to the markets and industries it servers. Readers look to RTC for technology trends that are most relevant to real-world embedded solutions. RTC covers which technologies offer the critical mass and technical merit to move diverse markets forward. Features highlight technology trends motivating embedded electronics and computing.



New in 2018, RTC will highlight the most interesting and innovative technology in specific segments. Whether they be technology categories, or application stories, RTC Picks will bring the best of the best each month. Look for High-Performance SBCs, innovative IO solutions, machine vision, diverse storage, power and more. This section will also feature carefully selected contributed articles in line with the monthly section topic. To learn more about contributing contact us.


GALLERY (Advertising)

At RTC we are constantly getting requests to feature products above and beyond the editorial scope of each magazine. RTC’s gallery section spotlights featured products by highlighting their datasheet information and creating an easy access option for advertisers to influence the market.